Results, not just websites.
Good websites pay for themselves — here's the proof. Below are the projects JMD has delivered and what they did for the businesses behind them: stronger storefronts, faster experiences, and fixes to the quiet leaks that lose customers. Client work is shown with permission; self-initiated concept projects are clearly labeled.
A three-generation BC wild-seafood company whose storefront no longer reflected the quality of its product. JMD delivered a comprehensive rebrand and conversion program across the full customer journey.
- Identified and repaired a checkout-blocking defect on the cart page — a fault that was directly turning away customers ready to pay.
- Re-engineered the storefront's styling pipeline, dramatically reducing render-blocking load for a measurably faster first impression.
- Rebuilt product pages with conversion-focused structure and copy, giving every product a clearer path to purchase.
- Restored the retailer-locator experience, repairing broken listings so in-store customers could actually find the products.
- Introduced delivery-instruction capture at checkout — a small operational feature that removed friction for local fulfilment.
- Applied a refreshed brand identity across the storefront, aligning the online presence with a premium physical product.
A fictional coastal lodge on Vancouver Island — full identity and website, designed and built end-to-end to demonstrate the standard. Editorial serif typography, cinematic imagery, and a completely different voice from the JMD site itself: proof the studio designs for the brand, not to a house style. Click through and explore it live.
A fictional architecture practice — stark, ruled, and typographic, at the opposite end of the spectrum from Saltfir's coastal warmth. Same studio, completely different voice: further proof that JMD designs for the brand's character, never to a template. Click through and explore it live.
A fictional small-batch coffee roaster, built around a scroll-driven story: pin the screen and a bean roasts under your thumb — green to first crack to the cup — in the same motion-first spirit as the JMD homepage. Proof that storytelling isn't a template feature. Scroll it yourself.
Speak directly with the businesses JMD has built for.
Case studies tell one side of the story; the client tells the other. Professional references are available upon request — ask during your free 20-minute Zoom call and JMD will gladly connect you. And remember the price-beat guarantee: share a certified like-for-like quote and, upon review, JMD will beat it.
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