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A concept project by Johns Media Design — Saltfir is a fictional brand, built to demonstrate the standard
Rugged coastal cliffs meeting a teal Pacific sea
A coastal lodge — Vancouver Island

Where the forest meets the tide.

Twelve rooms · one shoreline

Saltfir sits where the cedars thin and the Pacific begins — a lodge built for slow mornings, long tides, and the kind of quiet you can hear.

Mist moving through coastal forest

The Forest

Old-growth trails begin at the door. Fog rolls in most mornings; it leaves when it's ready.

Walk it →
A canoe gliding across still turquoise water

The Water

Canoes, cold plunges, and glass-still coves. The tide sets the schedule here, not the clock.

Paddle out →
A waterfall dropping through mossy green rainforest

The Island

Waterfalls, storm-watching, and a coastline that has never once repeated itself.

Go further →

Twelve rooms. One shoreline. No televisions.

Reservations open seasonally — this is a fictional lodge
About this project

Saltfir is a JMD concept — a fictional brand designed and built end-to-end to demonstrate the standard.

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